Last updated: April 12, 2024
Your privacy is important.
This Privacy Policy explains how Tate and Taylor, LLC or our affiliates (referred to as “Tate and Taylor”, “we”, “us”, and “our”) uses or discloses information about you collected in connection with the use of any website, application, API, service, or email or SMS communication(collectively, our “website”) on which this Privacy Policy is posted or linked to or which is offered by us to any person.
This Privacy Policy does NOT apply to any information that you may provide to third parties in connection with our website; the sharing of that information is governed by the privacy policy or other relationship between you and each third party with which you provide information about yourself. For example, if you interact with a social media account owned or controlled by us on a social media platform such as Instagram, the platform’s privacy policy applies to their collection of your information, even if you accessed our social media account through a link on our website.
If you reside in the European Economic Area, the United Kingdom, or Switzerland (collectively, “EEA Residents”), you may have additional rights with respect to your personal information ordata, which include rights under the EU’s General Data Protection Regulation (“GDPR”). Please see the section of this Privacy Policy entitled DATA SECURITY, RETENTION AND TRANSFERS OF INFORMATION for more information.
If you reside in certain U.S. States, including, without limitation, California, Colorado, Connecticut, Oregon, Utah, and Virginia, you may have additional rights with respect to your personal information or data pursuant to one or laws enacted by your state of residence. Please see the section of this Privacy Policy entitled U.S. STATE PRIVACY NOTICE for more information.
If you do not agree with our policies and practices regarding your privacy as set out here, your choice is not to use our website. BY ACCESSING OR USING OUR WEBSITE, YOU AGREE TO THIS PRIVACY POLICY.
CHILDRENS’ ONLINE PRIVACY
Our website is not intended for nor directed at children under 18 years of age. No one under age 18 may access the website nor provide any personal information to or on the website. If you are under 18, do not use or provide any information on the website or on or through any of its features.
We do not knowingly collect personal information from children under 18 through the website. If we learn we have collected or received personal information from a child under 18 through the website, we will take steps to delete that information. If you believe we might have received any information from or about a child under 18 through the website, please contact us at hello@tateandtaylor.com.
INFORMATION WE COLLECT ABOUT YOU
We collect three basic types of information from and about you:
(a) Personal Information. This is information by which you may be personally identified, such as name, billing and shipping address, e-mail address, telephone number, payment information (including payment card details, if you make a purchase from us) or any other information ourwebsite collects that is defined as personal or personally identifiable information under an applicable law. Certain of this information is optional to provide, and the type and extent of personal information collected depends on your interactions with and use of our website. For example, you provide personal information when you contact us or use services offered by us, purchase a product or service from us, or sign up to receive communications from us.
We collect personal information in order to support our business operations and to provide products and services to you via our website. Accordingly, your personal information is collected when you use the website.
You may choose not to provide certain personal information, or you may choose to provide anonymous information (such as a “pseudonym”) about yourself. However, you may be unable to use certain components or functionality of the website or access products or services offered by us if you choose not to provide this information. For example, you must provide your shipping address in order to purchase a product from us. Depending on the services you use on the website, we may collect the following categories of personal information from you:
Contact information (your name, email address, mailing address, phone number, and social media account information or other similar information).
Payment information (information necessary for you to make purchases from us, if you make a purchase, such as credit card or bank account information).
Location information (information about your geographic location, including your address, if you provide it to us).
Health or biometric information (any information you provide us relevant to your use of our website or purchase of a product or service from us, including regarding allergies or disabilities). This information is provided at your discretion. If you provide this information to us, we may collect and use it solely for your convenience in connection with your use of our website or purchase of a product or service; we have no further obligations with respect to the retention, use, or reporting of such information and cannot be held liable for any act or omission of ours related to such information.
Contact and survey information (any information you provide to us, whether through the website or otherwise through email, phone, or other communications, and including the results of any survey or feedback response you may provide to us if we request you do so).
Corporate account information (contract details regarding he employees or agents of organizations and other individuals with which we do business, if you purchase our products or services on behalf of an organization).
Other information (anything else you voluntarily choose to provide in accordance with this Privacy Policy, including information about your pets).
(b) General Information About You. This is information that is about you but individually, does not identify you. For example, it includes your geographic location, if you provide us with your shipping address when you purchase a product. It also includes information about your internet connection, the equipment you use to access the website and your usage details, such as any of your search queries or activity logs on the website. This “log data” may include information such as your device Internet Protocol (“IP”) address, device name, operating system version, the configuration of the app or browser when utilizing the website, the time and date of your use of the website, and other statistics.
This general information about you is used by us to understand how our website is used and to improve its functionality, and to send you marketing communications that may be more interesting or relevant to you. In some circumstances, such as if you make a purchase through the website, some of your log data can become attributable to you, in which case it is treated as “personal information” as described in this Privacy Policy.
(c) User-Generated Content. You may also provide us with additional information or content, including text, photos, audiovisual content, and location information as input into the website, for example through message boards, contact functions, or other interactive features of the website. You may also provide us with this additional information by posting or sharing it using third-party social media sites, or by uploading it directly to the website. This content and information is referred to as “User-Generated Content”.
If you provide any User Generated Content to us through the website, or by tagging or geotagging us, our website, or any account associated with us on your social media account, we may use such User-Generated Content without restriction or compensation to you, including by posting it to the website or our social media accounts, in our sole discretion. You expressly agree that, by submitting User-Generated Content to us, we may display certain of your personal information or general information about you (namely, your name, image (if contained in your User Generated Content), username, or other identifying information, social media account handle, profile picture, and location) along with such User-Generated Content on our website or social media accounts. Subject to applicable law, you will remain the sole owner of your User-Generated Content, which you acknowledge you provide to us pursuant to a perpetual, irrevocable, sublicensable, royalty-free, non-exclusive worldwide license in any format and with unlimited adaption, derivation, and modification rights. You further acknowledge that all User-Generated Content is considered non-confidential, and we have no obligation to maintain the confidentiality of such information. If you provide us with User-Generated Content, you represent and warrant that you are 18 years of age or older, have all necessary rights and permissions to provide such User-Generated Content, and that you are solely responsible for your User-Generated Content.
If you disagree with our use of your User-Generated Content as described in this section, you should refrain from providing us with any User-Generated Content. You may request that we remove your User Generated Content from the website and/or our social media accounts, and we will take commercially reasonable steps to delete your User Generated Content upon receipt of such request. We may be unable to fully delete all of your User Generated Content, for example, we may be unable to remove User Generated Content that is posted to third party websites or social media accounts.
We may draw inferences from any of the information collected about you as described above in order to create a profile reflecting your preferences and interests. This profile helps us improve the content and relevancy of any marketing or other communications we provide to you.
No other special categories of information are collected by us from you through the website or otherwise.
HOW WE COLLECT INFORMATION ABOUT YOU
We collect personal information and general information about you directly from you when you provide it to us, such as by creating an account, emailing us, or making a purchase directly with us. We may also ask you for personal information when you report a problem with the website. We also collect personal information from other websites or social media account pages you have previously visited or visit after using our website, such as by tracking whether you click on a link to a third-party site posted on our website, for purposes of better meeting your needs and preferences in advance. When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
We may also collect certain personal information from third parties, provided that you have authorized those third parties to share information with us, for example, through our social media pages hosted on third-party social media platforms, or when you use third party services such as Afterpay to make a purchase for you or in connection with your purchase.
We also collect certain general information about you and information about your internet connection as you navigate through and interact with the website. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies. The technologies we use for this automatic data collection, and the types of information collected by these technologies, may include:
(a) Log Files and Web Beacons. These are scripts or other files (also known as “tags” or “pixels”) we use to track actions occurring on the website related to your connection or usage. The use of these files on the website may potentially result in the retention of personal information by third parties that manage these log files, beacons, or tags.
(b) Analytics. Analytics are web analysis services provided by Google LLC. These servicesutilize personal information collected to track and examine the use of the website, to prepare reports on its activities, and to share them with other services. Analytics services may use the personal information collected to contextualize and personalize the ads of its own advertising network. We may use Google Analytics to automatically collect information about your connection to and usage of the website.
(c) Hosting or Displaying Third Party Services or Content. Certain key components of the website are hosted or run using Third Party Services including Shopify. These allow the websiteto be presented to you as a unified platform. Such platforms provide a wide range of tools to the website (such as analytics, user registration, commenting, database management, e-commerce, payment processing) that imply the collection and handling of personal information. In addition, we may display content owned or published by third parties on external platforms. This allows you to view and interact with this third-party content directly from the website. This type of service might still collect web traffic data for the pages where the service is installed, even when users do not use it.
(d) Brower Cookies. A cookie is a small file sent to your internet browser and stored by your browser on your computer or other device that you’re using to access our website. Our website uses cookies to track user traffic information to give you the best experience of our website and for marketing purposes. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of the website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to the website. To learn more about browser cookies, please visit www.allaboutcookies.org.
We do not alter these collection practices when we see a Do Not Track signal from your browser.
The website may also contain links to other sites (a “third-party link”). If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by us. Therefore, we strongly advise you to review the privacy policy of these websites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services presented to you via the website.
HOW WE USE YOUR INFORMATION
We process and use the personal and general information that we collect about you or that you provide to us in the following ways:
We may also aggregate or de-identify the information we collect from you and use thisaggregated information to analyze the effectiveness of our website, to improve and add features, and to conduct analytics and research related to the website and our products and services. We may collect aggregated information through the website, through cookies, and through other means described in this Privacy Policy. We will maintain and use de-identified information in anonymous or de-identified form, and we will not attempt to reidentify the information.
If you are a resident of the EEA at the time your personal or general information is collected, the uses of your personal information as described in this section constitute the legal basis for our collection of your personal information under the GDPR.
If you have given your consent to any particular use or processing of your personal information as described in this section, you can withdraw your consent at any time by contacting us at hello@tateandtaylor.com.
SHARING YOUR INFORMATION
We may share or disclose certain of your personal information:
We may also disclose aggregated information about our users, and information that does not identify any individual, without restriction. The sharing of such aggregated personal information is not subject to this Privacy Policy.
Your personal information is never sold or licensed to third parties without your explicit prior written consent.
THIRD PARTY CONTENT
We may provide information about third-party products, services, activities or events on our website or through our social media accounts or email communications with you, or we may allow third parties to make their content and information available on our website in such social media or email communications (collectively, “Third-Party Content”) as a service to those interested in this information. Your dealings or correspondence with third parties and your use of or interaction with any Third-Party Content are solely between you and the third party. We do not control, endorse or adopt any Third-Party Content, and make no representations or warranties of any kind regarding Third-Party Content. Your access to and use of such Third-Party Content is at your own risk.
In addition, we may use third-party web hosting and payment service(s), including Shopify, ShopCanal, Google Analytics, Afterpay, PostScript, Webhooks, Gorgias, and Klaviyo each, a “Third-Party Service”) to facilitate use of our website and orders and payments made through our website. These Third-Party Services are made available on the website via an integrated application owned and operated by the provider of the Third-Party Service, not us. Please see our Terms of Service to learn more about each of these Third-Party Services.
YOUR PRIVACY RIGHTS AND CHOICES
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with control over the visibility of your personal information, which you can access by emailing us at hello@tateandtaylor.com. The rights that you may have when exercising your data privacy choices, depending on the jurisdiction in which you reside, may include:
Accessing, correcting, updating, or requesting deletion of your information (also called “portability” of your information).
Anonymizing your personal information by providing us with a “pseudonym” or other identifying information which is not personal to you.
Objecting to processing of your information, asking us to restrict processing of your information, or requesting the portability of your information.
Opting out from receiving marketing communications that we send you at any time, or from any actions on our part that may constitute a “sale” of your personal information. You can exercise this right by selecting the “unsubscribe” or “opt-out” link in the marketing communications we send you, or by adjusting your browser’s cookie preferences. Additionally, if you have the ability to create an account on our site and have done so, you may update your email preferences by changing the settings in your account.
Withdrawing your consent at any time if we have collected and processed your information with your consent. Withdrawing your consent will not affect the lawfulness of any processing that we conducted prior to your withdrawal, nor will it affect processing of your information conducted in reliance on lawful processing grounds other than consent.
You may also use your mobile device, computer, or other internet-connected device’s settings to change how your device retains and uses information provided or collected by applications such as the website operating on that device. In particular, adjusting your device’s or your browser’s cookie settings can allow you to exercise your right to opt out of many types of collection or processing of your personal information. We encourage you to familiarize yourself with your device’s and browser’s settings before contacting us with a request to modify or delete any of your personal information.
Depending on the jurisdiction of your residence, some or all of these rights may not apply to you. In addition, these rights are not absolute, and your request to exercise certain data privacy rights may be denied by us based on applicable law, including when denial of access is required or authorized by law; when granting access would have a negative impact on other people’sprivacy; when necessary to protect our rights and properties; when your request would result in incomplete or inaccurate information otherwise necessary for us to provide you with products or services; or when your request is frivolous or overly burdensome.
We respond to all requests that we receive from individuals who wish to exercise their data protection rights in accordance with applicable law. You can contact us with your request by sending an email to hello@tateandtaylor.com. You may also file a complaint with your local data protection authority about the use of your information on the website.
Please note that certain functions or features of the website may not operate properly if you change what information you choose to share with us.
U.S. STATE PRIVACY NOTICE
In addition to the rights provided above, you may have certain additional rights with respect to your personal information, as described in this U.S. State Privacy Notice (this “Notice”). The terms of this Notice may apply to “consumers”, “natural persons”, or other similarly situated individuals as identified by terms defined under privacy laws enacted in one or more U.S. States, including, without limitation, in California, Colorado, Connecticut, Florida, Oregon, Utah, and Virginia (collectively, “U.S. State Privacy Laws”). This Notice is a supplement to our other policies or notices for visitors to our website, including, without limitation, our Privacy Policy and our Terms of Service.
This Notice applies to you only if you and/or we meet an applicable definition set forth inone or more U.S. State Privacy Laws which would have the effect of granting you or us certain rights with respect to your personal information or data pursuant to a given U.S. State Privacy Law. For example, if you do not meet the definition of a “consumer” or an “individual” under a U.S. State Privacy Law, or if we do not meet the definition of a “business” or a ”controller” under the same U.S. State Privacy Law, this Notice does not apply to you or to us. This Notice also does not apply to your personal information or data that is not treated as “personal information”, “personally identifiable information”, “personal data”, or a similar term defined or referred to in one or more U.S. State Privacy Laws. This Notice also does not apply to information collected by third-party content, websites, applications, platform, code (e.g., plug-ins, APIs, and software development kits), and certain cookies and other tracking technologies; our collection and use of information through such means is covered by our Privacy Policy. Finally, where we provide our products and services to you on behalf of an institution or other third party, we process your personal information as a ‘service provider’ or ‘processor’ in accordance with our contractual agreements with that third party. In that case, the third party’sprivacy notice governs the use of your personal information. In all, this Notice only reflects how we collect, use, disclose, and otherwise process personal information for our own purposes (e.g., for our websites and marketing), when we are acting as a ‘business’ or ‘controller’ under a U.S. State Privacy Law, and only if you are considered a ‘consumer’ or an ‘individual’ under that same U.S. State Privacy Law.
This Notice is designed to provide you with notice of our data practices on our website and anywhere this Notice is posted over the period of time from the date on which our Privacy Policy was last updated to today, as required under some U.S. State Privacy Laws. Additionally, this Notice applies to our current data practices such that it is meant to provide you with “notice at collection,” which is notice of personal information we collect, and the purposes for which we process personal information, among other things as required by the U.S. State Privacy Laws. For any new or substantially different processing activities that are not described in this Notice, we will notify you as legally required, such as at the point of collection. We reserve the right to amend this Notice at our discretion and at any time. When we make changes to this Notice, we will update its effective date (which will be the date that our Privacy Policy was last updated). In the event of a conflict between any other policy, statement, or notice set forth by Tate and Taylor and the terms of this Notice, this Notice will prevail to the extent that its terms apply to your and our rights pursuant to a U.S. State Privacy Law. To the extent the terms of this Notice are not inconsistent with the terms of any other policy, statement, or notice set forth by Tate and Taylor, the terms of those policies, statements, or notices are incorporated herein by this reference. Certain terms used herein and not otherwise defined will have the meaning ascribed to them in our Privacy Policy.
We collect personal information from you as described in more detail in our Privacy Policy. Please refer to the sections of our Privacy Policy entitled KINDS OF PERSONAL INFORMATION WE COLLECT, USING AND DISCLOSING YOUR PERSONAL INFORMATION, HOW WE USE TECHNOLOGY TO COLLECT AND USE PERSONAL INFORMATION, and MARKETING AND YOUR PERSONAL for more information on how we collect and use your personal information for purposes of U.S. State Privacy Laws.
Some of the categories of personal information we collect may be classified as “sensitive” under certain U.S. State Privacy Laws, including health, biometric, and disability information (e.g., to allow us to appropriately accommodate the needs of users of our website or who purchase products or services from us). We use this sensitive information only for the purposes described in our Privacy Policy or as disclosed by you at the time of collection, and only to the extent necessary to operate our website and provide our products and services, to enter into and perform a contract with you, to comply with legal and regulatory requirements or as otherwise permissible for our own internal purposes consistent with laws.
As described in more detail in our Privacy Policy and our Terms of Service, how we use and disclose your personal information depends on your relationship with us. Please refer to our Privacy Policy and Terms of Service for more information on how we use and disclose any personal information we collect from you.
We do not sell your personal information for profit. However, we may engage in targeted advertising on our own websites (but not in our products), which may be considered a “sale” under certain U.S. State Privacy Laws. In this context, as is common practice among companies that operate online, we may permit third party advertising networks, social media companies and other third-party businesses to collect information directly from your browser or device through cookies or similar tracking technology when you visit or interact with our website or otherwise engage with us online. For example, they may collect information about your internet connection or your device, browsing history and website usage, location data; and they may make inferences generated from this information and you interactions with our services as well as other sites and services. These third parties use this personal information to deliver targeted advertising (also known as “cross-context behavioral advertising”) and personalized content to you on our website, on other sites and services you may use, and across other devices you may use, as well as to provide advertising-related services such as reporting, attribution, analytics, and market research. To learn more, please see our Privacy Policy regarding how we use cookies on our website. If our use of your personal information is covered by this paragraph, you may also have the right to request that we disclose to you the categories of your personal information that is sold, and the categories of third parties who buy such information. Even if you have previously given us your consent to sell your personal information to third parties, you have the right to direct us not to sell your personal information at any time.
During the preceding 12 months, we have collected, used, and shared the categories of personal information described in this Privacy Policy. We do not sell the personal information of consumers we know to be less than 18 years of age or use or share such information for targeted advertising purposes.
Depending on your state of residency and subject to certain legal limitations and exceptions, you may be able to limit or opt-out of the sale of personal information or the processing of personal information for purposes of targeted advertising (as described in the Your Privacy Rights section below).
Depending on your state of residency and the applicability of a U.S. State Privacy Law to you and us, and subject to certain legal limitations, you may be able to exercise some or all of the privacy rights described in our Privacy Policy.
If you would like to exercise your rights under this Notice or our Privacy Policy, please see the section entitled YOUR PRIVACY RIGHTS AND CHOICES. Once we receive your request, we may verify it by requesting information sufficient to confirm your identity, including by asking you for additional information. Consistent with applicable law, if you choose to exercise your rights, we will not charge you different prices, provide different quality of services, or discriminate against you in any way for exercising your rights, unless those differences are permitted by law. If you would like to use an agent registered with your state of residence pursuant to a U.S. State Privacy Law or other applicable law to exercise your rights, we may request evidence that you have provided such agent with power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. Depending on your state of residence, you may be able to appeal a decision we have made in connection with your privacy rights request. All appeal requests should be submitted via email to hello@tateandtaylor.com.
In addition to the rights provided above, if you are a California resident, you may have some additional rights as described in this section. For example, California Civil Code Section 1798.83 permits users of the website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to hello@tateandtaylor.com.
DATA SECURITY, RETENTION AND TRANSFERS OF INFORMATION
We are a controller of your information for data privacy purposes solely as described in this Privacy Policy. Our legal bases for processing your personal information as described in this Privacy Policy are the performance of a contract with you when we provide you with our websiteor in connection with your purchase of a product or service from us, your consent to our processing of that information, and our compliance with legal obligations, including by protecting our website from abuse or fraud as described in this Privacy Policy. For purposes of the UK and EU General Data Protection Regulation 2018, our data controller is Tate and Taylor, LLC, at 55 Music Square West, Floor 2, Nashville TN 37203, United States. Note that third parties using our website may also be controllers of your information; you should contact these third parties and review their privacy policies if you have questions regarding how they use the information you provide to them.
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of the website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to the website or to us through the website, including if you email us. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the website.
We retain all information we collect from you for only as long as we need in order to provide our website or our products and services to you, or for other legitimate business purposes such as resolving disputes, safety and security reasons, or complying with our legal obligations. How long we retain your information depend on a number of factors, such as the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, our purpose for processing the information, and any legal requirements. For example, contact information such as your name and phone number is retained for marketing purposes for no more than five years. General information about you that is collected through log files is generally kept for no more than 30 days. Records of any request to exercise your rights under the a U.S. State Privacy Law are kept for 24 months, unless a different timeframe is required by law.
We are based in the United States, and our website is offered to persons located in the United States. As such, information about you will be transferred to, and processed in, the United States, which may not be your country of residence. Your country of residence may have data protection laws that are different to the laws of the United States and, in some cases, may not be as protective. We have taken appropriate safeguards, such as standard contractual clauses, to require that your information will remain protected in accordance with this Privacy Policy in such instances.
CHANGES TO OUR PRIVACY POLICY
It is our policy to post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the primary email address you have provided to us, or through a notice on the website. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting the website and this Privacy Policy to check for any changes.
To ask questions or comment about this Privacy Policy and our privacy practices, contact us at: hello@tateandtaylor.com.